| Many companies have already found the benefits
of distributing their PDF documents electronically. We think
Adobe® says it best: "The Adobe Acrobat® product
family enables businesses to simplify document processes using
Adobe Portable Document Format (PDF). A standard adopted by
governments and enterprises worldwide, Adobe PDF is a reliable
format for electronic document exchange that preserves document
integrity so files can be viewed and printed on a variety of
platforms."
This document format has grown from an estimated 300 million
users in 2001 (Forbes) to 500 million in 2005 (Acrobat and
PDF Conference 2005). In fact, Forrester recently declared
that PDF and XML were the document formats which would become
the de-facto standard in the near future.
The Challenges
The challenge has been a way to measure is the PDF documents
are reaching their audience. Most companies just measure how
many times it has been downloaded from their site or emailed,
but this ignores huge portions of their audience, both real
and potential:
- It doesn't take into account whether people read the document
after receiving it.
- It doesn't measure user paths or behavior within the document.
- It ignores the problem of proxy servers masking the true
download number.
- People who have the PDF forwarded to them by email are
not included.
- It excludes the vast traffic of PDF documents on peer
to peer networks.
- It doesn't reflect the fact that many people return to
PDF documents well after their initial dissemination.
The Solutions
Using our tools you can gain insight and generate reports
on the full reach of our documents. Just to name a few benefits:
- You will have the data and reporting to establish Return
on Investment models for your design and development budget.
- You will gain insight into the real size of your audience
to set advertising and other rates.
- You will understand if your documents are being disseminated
through previously unknown channels.
With an easy interface you can log to create tracked documents
and view reporting at will, Remote Approach is the next logical
step for any company interested in online marketing and distribution
with measurable results.
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Adobe,
Acrobat, and PDF are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries.