Format the checklist. Sure, you could simply post the checklist on your website. But a little extra effort on the design front can make your checklist feel more special and valuable. If you don\'t have graphic design resources in_house, your copywriter should be able to recommend a qualified designer. Distribute your list. Once you have the finished checklist, it\'s time to get it in the hands of your prospects. Consider adding it as a downloadable PDF to your website, e_mailing it to your mailing list, sending it along with a sales letter, writing about it on your blog and even issuing a press release to announce its availability.
How does a checklist bring me repeat customer traffic? Checklists are all about repeat traffic to your websites. People will want to read anything that might help them to solve their problems. They will also want to interact with the checklist to add suggestions. This furthers the potential for repeat website traffic when other people want to see the replies and add their own comments. This becomes a social traffic magnet as customers interact with each other. This can even trigger viral traffic if the discussion grows considerably where users reach out to other people to discuss your checklist.