Fill in the Image Attachment Details _ Use the keyword in the Title and Alt text boxes. You can add a link to another page or an offer page if desired. Choose the image size, thumbnail, medium, or large. Click Insert into Post. Meta Title _ This gets shown in the search engine results pages and you are allowed about 60 characters for the title. Meta Description _ This also shows in the serp\'s. Use the allotted number of characters, 160, or as many as possible to describe the post.
List the steps. The benefit of a checklist is in its detail. Take some time to think about every step that relates to your checklist, separating out each one individually. If there is a time element to each step or set of steps, be sure to include that as well. Wedding checklists are a good example __ most tell brides how many months out from the wedding they should complete each step. Write the checklist. Unless it is a simple shopping list, most checklists benefit from some additional detail for each step. In fact, even a shopping checklist becomes more valuable with an introductory paragraph explaining how it should be used. A freelance copywriter is a useful partner for this step of the process.