If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?
Ready to get started creating a checklist for your business? Just follow the steps in The Checklist Checklist below: Identify prospect needs. Think about all the decision_making considerations relating to your business. A Realtor could produce a home_buying checklist. A bank could generate a savings strategies checklist. A children\'s retailer could create a baby registry checklist. Keep in mind that each business may have many different customer groups, who could each benefit from a different checklist. Consider the buying process. Another useful type of checklist is one that guides prospects through the buying process. An electronics retailer could produce a TV buying checklist and an invoice software vendor could create a checklist for choosing the right invoicing software.