If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?
This checklist is clearly a great starting point for Year Three classes in their writing development. However, it is only a start. Below are a number of items that could be added to the checklist as students progress up the school ladder. These are not in any developmental or time order. Does your first paragraph introduce your story well? Does the last paragraph end the story appropriately? Does each paragraph contain only one point/episode of the story? Does the paragraph expand on that point/episode? Does each paragraph follow the correct sequence of the story? Is the tense of the verbs consistent with the story? Does the story flow from paragraph to paragraph? Have words with emotional emphasis been added to enhance the story? The experienced language teacher might add still more ideas to this \'checklist\'. He/she might develop a checklist that expands, year by year, to parallel the development of their students.