If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?
When a property, as valuable as yours, is left empty, it requires a consistent, thorough, and systematic attention to its systems. The electrical system, plumbing system, basic structure, appliances, roof, landscaping, and others, cannot be left to random chance. Each part of every system must receive an evaluation during a planned, scheduled visit that documents what was done. The format for your assurance of this is a written checklist. If you are interviewing a home watch service, they should have a sample of their checklists. It should be Ƒ) written, ƒ) comprehensive, and Ɠ) customized specifically for your home. Let\'s look at each of these three points in more detail.