Format the checklist. Sure, you could simply post the checklist on your website. But a little extra effort on the design front can make your checklist feel more special and valuable. If you don\'t have graphic design resources in_house, your copywriter should be able to recommend a qualified designer. Distribute your list. Once you have the finished checklist, it\'s time to get it in the hands of your prospects. Consider adding it as a downloadable PDF to your website, e_mailing it to your mailing list, sending it along with a sales letter, writing about it on your blog and even issuing a press release to announce its availability.
What\'s the first thing on your list _ The first thing that needs to be done is choose a date for this very special occasion. If it\'s going to be a surprise for the mom to be you may want to consult with her significant other. He may be able to give you an idea of her schedule and when would be the best time to completely surprise her. He\'ll most likely want to help and may come up with a way to get her to the party. When the date is established check it off of your list.